Where positivity meets depth


MIAM Clothing is a Nordic Slow Fashion brand for dynamic women. It is a story of growth from a superficial life to sustainable values and inner beauty. Combining positive California vibes and Scandinavian simplicity and way of living, MIAM brings a fresh lifestyle of chicness and depth.

Founded by Miia Mattila, MIAM is a reflection of her story. A part of the story began with overabundance, fast fashion, and throw away relationships; and came to an end to leave room for a life of true values, openness, and love. Self-discovery, harvesting the power within, connecting with the natural world, and making dreams come true is at the core of the story.

MIAM is a lifestyle of health, simplicity, happiness, and inner beauty that awaits. We hope you enjoy the journey!